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Ordinary Toaster

The toaster no longer serves needs of the user in a way it is expected to. Instead of popping slices up this object releases them down. In doing so, it asks a participant to become aware of an undergoing process.

Ordinary Toaster

About: This project presents a toaster that no longer serves needs of the user in a way it is expected to. 
Instead of popping slices up this object releases them down. In doing so, it asks a participant to become aware of an undergoing process.

This Project is my reference point in understanding design as a discipline for solving problems and communicating ideas through designing for the experience.

Context: This project engages with semantics embedded within objects. It proposes that an unwritten knowledge
is in some ways trapping us in a bubble of comfort and reliance. 
A toaster is chosen for its symbolic meaning of routine and ubiquitous material comfort within its use. 
When participant engages this ‘ordinary toaster’ an act of using it becomes a statement against unawareness and boring situations lives may sometimes consist of.

Material 'Psycho-geography': 
The ‘unexpected malfunction’ of an object (as illustrated in a scheme below) is devised through analysing object for the experience and expectation towards it. 
In other words, it is a ‘psychogeographical’ approach towards material environments. Such an analysis allows producing a factorial value of a maximum unexpectedness.